TY  - BOOK
AU  - Vogel,Craig M.
AU  - Cagan,Jonathan
AU  - Boatwright,Peter
TI  - The design of things to come: how ordinary people create extraordinary products 
SN  - 0131860828
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - New products
KW  - Product management
N1  - Includes bibliographical references and index
ER  -