David, Fred R. <br/><br/>
Strategic management :  concepts and cases / 
Fred R. David 
 - 11th ed. 
 - Upper Saddle River, NJ :  Pearson Education,  2007 
 - 385 p. :  col. ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0132301334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Case studies<br/>Strategic planning