Crawford, C. Merle <br/><br/>
New products management / 
Merle Crawford, Anthony Di Benedetto 
 - 8th ed. 
 - Boston :  McGraw-Hill,  c2006 
 - xx, 540. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072961449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management