Schmidt, Marcus J. <br/><br/>
Marketing research :  an international approach / 
Marcus J. Schmidt, Svend Hollensen 
 - Harlow, England :  Prentice Hall,  2006 
 - 613 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0273646354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing