Marketing ethics :  cases and readings / 
Patrick E. Murphy, Gene R. Laczniak, editors 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  c2006 
 - xii, 172 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131330888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Business ethics