Storbacka, Kaj <br/><br/>
Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen 

 - Boston :  McGraw-Hill,  2001 
 - 160 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0071206787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Customer services--Management<br/>Competition