TY  - BOOK
AU  - Storbacka,Kaj
AU  - Lehtinen,JArmo R.
TI  - Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen
SN  - 0071206787
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill
KW  - Customer relations
KW  - Management
KW  - Customer services
KW  - Competition
ER  -