Stiff, Dan <br/><br/>
Sell the brand first :  how to sell your brand and create lasting customer loyalty / 
Dan Stiff 
 - New York :  McGraw-Hill,  2006 
<br/><br/><label>ISBN: </label>0071470425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer relations<br/>Consumer satisfaction<br/>Customer loyalty<br/>Brand name products--Social aspects