00651nam a2200205 a 4500001001400000003000700014005001700021008004100038020001500079040000800094100001500102245010000117260003500217650002500252650002300277650002600300650002100326650004000347856005800387vtls000021470KUKTEM20251117144325.0070926s2006    nyu    f      001 0 eng|d  a0071470425  aUMP1 aStiff, Dan10aSell the brand first :bhow to sell your brand and create lasting customer loyalty /cDan Stiff  aNew York :bMcGraw-Hill,c2006 0aBranding (Marketing) 0aCustomer relations 0aConsumer satisfaction 0aCustomer loyalty 0aBrand name productsxSocial aspects42ahttp://www.loc.gov/catdir/toc/ecip066/2006000695.html