Stinnett, Bill <br/><br/>
Think like your customer :  a winning strategy to maximize sales by understanding how and why your customers buy / 
Bill Stinnett 
 - New York :  McGraw-Hill,  2005 
 - 261 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0071441883 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Selling<br/>Customer relations<br/>Customer loyalty