Management strategies and innovation / 
Shanker Narang 
 - Birmingham, U.K.  Koros Press,  2012 
 - viii, 264 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781781631966 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management