@book{34825,
	author = {Kim, W. Chan and Mauborgne, Renée},
	title = {Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /},
	publisher = {Harvard Business School Press,},
	year = {c2005},
	address = {Boston, Mass. :},
	url = {http://www.loc.gov/catdir/toc/ecip0422/2004020857.html}
}