Kim, W. Chan <br/><br/>
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renée Mauborgne 
 - Boston, Mass. :  Harvard Business School Press,  c2005 
 - xv, 240 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [223]-229) and index 
<br/><br/><label>ISBN: </label>1591396190 (hbk.) 9781591396192  (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation