Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan
creator
Mauborgne, Renée
text
mau
Boston, Mass
Harvard Business School Press
c2005
2005
monographic
eng
xv, 240 p. : ill. ; 25 cm.
specialized
W. Chan Kim, Renée Mauborgne
Includes bibliographical references (p. [223]-229) and index
New products
Market segmentation
1591396190 (hbk.)
9781591396192 (hbk.)
http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
UMP
070830
20251117144349.0
vtls000021068