TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
SN  - 1591396190 (hbk.)
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references (p. [223]-229) and index
UR  - http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
ER  -