Marketing management :  an Asian perspective / 
Philip Kotler ... [et al.] 
 - 5th ed. 
 - Singapore :  Prentice Hall,  c2009 
 - xxxviii, 750, [99] p. :  ill. (some col.) ;  29 cm. 
 - Pearson one .
 - Pearson one .
<br/><br/> " ... is an adaptation of Marketing management, 13th  edition ..." 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789810679934 (pbk.) 9810679939 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Asia