@book{35161,
	author = {Anderson, James C. and Kumar, Nirmalya},
	title = {Value merchants :},
	publisher = {Harvard Business School Press,},
	year = {c2007},
	address = {Boston, Mass. :},
	note = {Includes bibliographical references (p. [191]-195) and index},
	url = {http://www.loc.gov/catdir/toc/ecip0716/2007017289.html}
}