TY - BOOK AU - D'Vari ,Marisa TI - How to reach & impress your target audience SN - 9833246222 PY - 2005/// CY - Petaling Jaya PB - Advantage Quest Pub KW - Advertising media planning KW - Advertising KW - Publicity KW - Public relations N1 - Includes bibliographical references (p. 247-252) and index ER -