Brennan, Ross, 1957- Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell - Los Angeles ; London : SAGE, 2007 - xix, 359 p. : ill. ; 25 cm. - Advanced marketing series . Includes bibliographical references and index ISBN: 9781412919692 Subjects--Topical Terms: Industrial marketingIndustrial marketing--Case studies