Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius 
 - 2nd ed. 
 - New York :  McGraw-Hill/Irwinv ,  2007 
 - xxxiii, 425, 5, 16, 2, 28 p.  :  ill. (some col.) ;  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978007299989 0072999896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing