Pelsmacker, Patrick de,  1957- <br/><br/>
Marketing communications :  a European perspective / 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh 
 - 3rd ed. 
 - Harlow, England ;  New York :  Prentice Hall/Financial Times,  2007 
 - xviii, 610 p., [16] p. of plates :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0273706934 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe<br/>Advertising