McDonald, Malcolm <br/><br/>
Key account management :  the definitive guide / 
Malcolm McDonald and Diana Woodburn 
 - 2nd ed. 
 - Amsterdam ; Boston :  Butterworth-Heinemann,  2007 
 - xxi, 389 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780750662468 0750662468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts<br/>Marketing--Key accounts