TY  - BOOK
AU  - McDonald,Malcolm
AU  - Woodburn,Diana
TI  - Key account management: the definitive guide 
SN  - 9780750662468
PY  - 2007///
CY  - Amsterdam ; Boston
PB  - Butterworth-Heinemann
KW  - Selling
KW  - Key accounts
KW  - Marketing
UR  - http://www.loc.gov/catdir/enhancements/fy0729/2006933661-d.html
UR  - http://www.loc.gov/catdir/toc/fy0714/2006933661.html
ER  -