Pruitt, John S. <br/><br/>
The Persona lifecycle :  keeping people in mind throughout product design / 
John S. Pruitt, Tamara Adlin 
 - San Francisco, CA :  Morgan Kaufmann Publishers,  2006 
 - xvii, 724 p. :  col. ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780125662512 0125662513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products<br/>Industrial research