TY  - BOOK
AU  - Pruitt,John S.
AU  - Adlin,Tamara
TI  - The Persona lifecycle: keeping people in mind throughout product design 
SN  - 9780125662512
PY  - 2006///
CY  - San Francisco, CA
PB  - Morgan Kaufmann Publishers
KW  - Product management
KW  - New products
KW  - Industrial research
ER  -