Troilo, Gabriele <br/><br/>
Marketing knowledge management :  managing knowledge in market oriented companies / 
Gabriele Troilo 
 - Cheltenham, UK :  Edward Elgar,  2006 
 - xvii, 193 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9781845429072 1845429079 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Knowledge management<br/>Marketing