Bradley, Nigel <br/><br/>
Marketing research :  tools & techniques / 
Nigel Bradley 
 - New York :  Oxford Univ. Press,  2007 
 - 531 p. :  ill. (some col.) ;  25 cm. 
<br/><br/><label>ISBN: </label>0199281963 9780199281961 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research