Buskirk, Bruce <br/><br/>
Entrepreneurial marketing :  real stories and survival strategies / 
Bruce Buskirk, Molly Lavik 
 - Mason, Ohio :  Thomson, South-Western,  2004 
 - 245 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0324158637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Entrepreneurship