TY  - BOOK
AU  - Buskirk,Bruce
AU  - Lavik,Molly
TI  - Entrepreneurial marketing: real stories and survival strategies 
SN  - 0324158637
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson, South-Western
KW  - Marketing
KW  - Entrepreneurship
ER  -