Roe, Michael <br/><br/>
Market research in action / 
Michael Roe 
 - London :  Thomson Learning,  2004 
 - 260 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>1861529384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys<br/>Marketing research