Pearson, Timothy R. <br/><br/>
The old rules of marketing are dead :  the 6 new rules for reinventing your brand & reigniting your business / 
Timothy R. Pearson 
 - New York :  McGraw-Hill,  c2011 
 - xi, 240 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071762557 (alk. paper) 0071762558 (alk. paper) 9780071788229 (pbk.) 0071788220 (pbk.) 9780071762564 (ebk.) 0071762566 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer relations