Chevalier, Michel, 1943-

Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo - Singapore : John Wiley & Sons (Asia), 2008 - xiv, 423 p. : ill. ; 24 cm.

Includes bibliographical references and index

9780470823262 0470823267


Brand name products--Management
Branding (Marketing)
Luxuries--Marketing