Smith, Lyn creator Mounter, Pamela text bibliography ii New Delhi Kogan Page 2008 monographic eng

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xiv, 226 p. : ill. ; 24 cm. Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future. general Lyn Smith with Pamela Mounter "CIPR, Chartered Institute of Public Relations." Includes bibliographical references (p. 216-218) and index Communication in management Public relations 8175543353 9788175543355 http://www.loc.gov/catdir/toc/ecip0512/2005012626.html http://www.loc.gov/catdir/toc/ecip0512/2005012626.html UMP 080328 20251117144520.0 vtls000025862