Paley, Norton <br/><br/>
The manager's guide to competitive marketing strategies / 
Norton Paley 
 - 3rd ed. 
 - New Delhi :  Viva Books ,  2007 
 - 412 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>8130903490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing