Rose, Chris,  1956- <br/><br/>
How to win campaigns :  100 steps to success / 
Chris Rose. 
 - London ;  Sterling, VA ;  India :  Earthscan,  [Distributed by] Viva,  2005. 
 - xxiv, 231 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. [202]-224) and index. 
<br/><br/><label>ISBN: </label>1853839620 (pbk) 1853839612 (hdk) 
<br/><br/><label>LCCN: </label>2005-003302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social action.<br/>Communication in social action<br/>Social marketing<br/>Persuasion (Psychology)<br/>Publicity