<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01165nam a2200301 a 4500</leader>
  <controlfield tag="001">vtls000025876</controlfield>
  <controlfield tag="003">KUKTEM</controlfield>
  <controlfield tag="005">20251117144523.0</controlfield>
  <controlfield tag="008">080331s2005    enka   f bi   001 0 eng d</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">2005-003302</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1853839620 (pbk)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1853839612 (hdk)</subfield>
  </datafield>
  <datafield tag="039" ind1=" " ind2="9">
    <subfield code="a">201107132004</subfield>
    <subfield code="b">VLOAD</subfield>
    <subfield code="c">201007091649</subfield>
    <subfield code="d">Fida</subfield>
    <subfield code="c">200908141422</subfield>
    <subfield code="d">VLOAD</subfield>
    <subfield code="c">200908141353</subfield>
    <subfield code="d">VLOAD</subfield>
    <subfield code="y">200803310917</subfield>
    <subfield code="z">shah</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">UMP</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
    <subfield code="a">HN18 .R67 2005</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Rose, Chris,</subfield>
    <subfield code="d">1956-</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">How to win campaigns :</subfield>
    <subfield code="b">100 steps to success /</subfield>
    <subfield code="c">Chris Rose.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London ;</subfield>
    <subfield code="a">Sterling, VA ;</subfield>
    <subfield code="a">India :</subfield>
    <subfield code="b">Earthscan,</subfield>
    <subfield code="b">[Distributed by] Viva,</subfield>
    <subfield code="c">2005.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiv, 231 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">23 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p. [202]-224) and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Social action.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Communication in social action</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Social marketing</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Persuasion (Psychology)</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Publicity</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Table of contents</subfield>
    <subfield code="u">http://www.loc.gov/catdir/toc/ecip057/2005003302.html</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">10000</subfield>
    <subfield code="b">10000</subfield>
    <subfield code="d">2019-09-04</subfield>
    <subfield code="g">35.80</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HN18 .R67 2005</subfield>
    <subfield code="p">0000031142</subfield>
    <subfield code="r">2019-09-04 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="v">35.80</subfield>
    <subfield code="w">2019-09-04</subfield>
    <subfield code="y">OPEN</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="a">VIRTUA40</subfield>
    <subfield code="c">37989</subfield>
    <subfield code="d">37995</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="a">VTLSSORT0080*0100*0200*0201*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*6503*6504*8560*9991</subfield>
  </datafield>
</record>
