TY  - BOOK
AU  - Rose,Chris
TI  - How to win campaigns: 100 steps to success 
SN  - 1853839620 (pbk)
PY  - 2005///
CY  - London, Sterling, VA, India
PB  - Earthscan, [Distributed by] Viva
KW  - Social action
KW  - Communication in social action
KW  - Social marketing
KW  - Persuasion (Psychology)
KW  - Publicity
N1  - Includes bibliographical references (p. [202]-224) and index
UR  - http://www.loc.gov/catdir/toc/ecip057/2005003302.html
ER  -