@book{38065,
	author = {Oliver, Sandra.},
	title = {Public relations strategy /},
	publisher = {Kogan Page ,},
	year = {2008.},
	address = {New Delhi :},
	edition = {2nd ed.},
	note = {"CIPR = Chartered Institute of Public Relations"},
	url = {http://www.loc.gov/catdir/toc/ecip072/2006034169.html}
}