Oliver, Sandra. <br/><br/>
Public relations strategy / 
Sandra Oliver. 
 - 2nd ed. 
 - New Delhi :  Kogan Page ,  2008. 
 - xiv, 146 p. :  ill. ;  24 cm. 
 - PR in practice series .
<br/><br/> "CIPR = Chartered Institute of Public Relations" 
<br/><br/>Includes bibliographical references (p. 135-142) and index. 
<br/><br/><label>ISBN: </label>8175543337 9788175543331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Management.