Internet marketing :  building advantage in the networked economy / 
Rafi A. Mohammed ... [et al.] 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin MarketspaceU,  c2004 
 - xxxi, 743 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072538422 9780072538427 0072865261 9780072865264 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing