Brand culture / 
edited by Jonathan E. Schroeder, Miriam Salzer-Morling 
 - London :  Frank Cass,  2006 
 - xv, 218 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0415355982 9780415355988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Brand name products