Customer-centric knowledge management :  concepts and applications / 
editors by Minwir Mallouh Al-Shammari 
 - Hershey, PA :  Information Science Reference,  c2012 
 - xv, 315 p. :  ill. ;  29 cm. 
<br/><br/> "Premier reference source" 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781613500897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Knowledge management<br/>Relationship marketing