Cheverton, Peter <br/><br/>
Understanding brands/ 
Peter Cheverton 
 - London :  Kogan Page,  2006 
 - x,139 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>074944665X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management