Relationship marketing / John Egan and Michael J. Harker - London : SAGE , 2005 - xxxi, 362 p. : ill. ; 25 cm. - Sage library in business & management . - Sage library in business and management .

Includes bibliographical references

v. 1. Shaking the foundations : the origins of relationship marketing -- v. 2. A broad church : conceptual and theoretical development in relationship marketing -- v. 3. Paradigm and perspective: the future of relationship marketing

1412908663 (set of three volumes)


Relationship marketing