Pride, William M. <br/><br/>
Marketing / 
Willam M. Pride, O. C. Ferrell 
 - 14th ed. 
 - Boston  MA :  Houghton Mifflin , Co.,  2008 
<br/><br/> "loose leaf binder" 
<br/><br/>Includew bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780618799701 0618799702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing