00566nam a2200205 a 4500001001400000003000700014005001700021008004100038020001800079020001500097040000800112100002200120245004800142250001300190260004800203500002400251504005200275650001400327700001900341vtls000027979KUKTEM20251117144556.0080514t2008    xxua   f b    001 0 eng d  a9780618799701  a0618799702  aUMP1 aPride, William M.10aMarketing /cWillam M. Pride, O. C. Ferrell  a14th ed.  aBoston  MA :bHoughton Mifflin , Co.,c2008  a"loose leaf binder"  aIncludew bibliographical references and indexes 0aMarketing10aFerrell, O. C.