TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9780618799701
PY  - 2008///
CY  - Boston  MA
PB  - Houghton Mifflin , Co.
KW  - Marketing
N1  - "loose leaf binder"; Includew bibliographical references and indexes
ER  -