Mathews, Joe Street smart franchising / by Joe Mathews, Don Debolt, Deb Percival - 2nd ed. - [Irvine] : Jere L. Calmes, c2011 - xv, 271 p. ; 23 cm. Includes index ISBN: 9781599184111 1599184117 (alk. paper) Subjects--Topical Terms: Franchises (Retail trade)