Baran, Roger J. <br/><br/>
Principles of customer relationship management / 
Roger J. Baran, Robert J. Galka, Daniel P. Strunk 
 - Mason, Ohio :  South-Western College Pub,  2008 
 - xvi, 511 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324322380 9780324322385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing--Textbooks<br/>Customer relations--Management--Textbooks