TY  - BOOK
AU  - Baran,Roger J.
AU  - Galka,Roger J.
AU  - Strunk,Daniel P.
TI  - Principles of customer relationship management
SN  - 0324322380
PY  - 2008///
CY  - Mason, Ohio
PB  - South-Western College Pub
KW  - Relationship marketing
KW  - Textbooks
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references and index
ER  -